Celebrating 12 Years of Shot Blast Media: A Journey of Growth, Challenges, and Success

On the 12th anniversary of Shot Blast Media, founder Lotty Wiltshaw took a moment to reflect on her journey; one that began with excitement, apprehension, and a leap of faith. Like many entrepreneurs, she started her business not fully knowing how things would unfold. Twelve years later, Shot Blast Media is thriving, and Lotty has never looked back. The story of Shot Blast Media’s growth over the years is not just about building a successful video production company; it’s about embracing challenges and building relationships. The Early Days: A Leap of Faith Twelve years ago, Lotty founded her business with little knowledge of the corporate world. She had no prior experience running a business and no established network to lean on. What she did have, however, was the deep-seated belief that this was something she had to do. Driven by her passion and a sense of purpose, she embarked on the entrepreneurial journey, unsure of what the future would hold but determined to make it work. Starting any business comes with a mix of emotions: excitement, uncertainty, and the inevitable moments of doubt. Lotty vividly recalls feeling apprehensive in those early days, wondering whether it would all work out. However, her determination, resilience, and passion for video production carried her through, helping her push past the initial hurdles that every new business faces. A Transformative Experience Looking back, Lotty reflects on how much her decision to start Shot Blast Media has changed her life. The journey has taken her [...]

Celebrating 12 Years of Shot Blast Media: A Journey of Growth, Challenges, and Success2024-09-23T11:08:37+00:00

A Camera Operator’s Point of View: Tom’s First Month at Shot Blast Media

Join us as we sit down with Tom Wright, who recently celebrated his first month at Shot Blast Media. From the joys of a chilled working environment to the challenges of tight deadlines, Tom shares insights into his role as a Camera Operator and Editor, along with memorable moments from client shoots. What have you enjoyed most about working at Shot Blast Media so far? I've enjoyed the chilled working environment the most so far working at Shot Blast Media. The whole team gets on so well and we can have fun while working. There's also a real drive to experiment and improve, so the team is helpful in that sense. What does your role involve? My job title is Camera Operator and Editor, but we all pull together at Shot Blast Media, so my role encompasses assisting work, as well as dealing with lighting and sound. What are some challenges you have overcome since joining? Since we work towards deadlines, I've definitely had to improve my efficiency in editing. I've been thrown in the deep end on some shoots, having to solely operate a camera due to time constraints, and producing quality gimbal work. What has been your favourite client shoot so far? My favourite client shoot so far has been with RWE, where we hired out an Airbnb to stay over and shoot in. This was a great shoot, with a large budget and crew. The best part of the shoot was relaxing in the hot tub [...]

A Camera Operator’s Point of View: Tom’s First Month at Shot Blast Media2024-04-24T07:43:17+00:00

Industrial Video Production Trends: Staying Ahead in a Dynamic Landscape

In the ever-evolving landscape of industrial video production, staying ahead of the curve is crucial for businesses in Leeds and West Yorkshire. As technology continues to advance, video production companies need to adapt and embrace new trends to effectively showcase industrial businesses. One prominent trend in industrial video production is the use of industrial animation. Whether it's 2D animation or cutting-edge 3D animation, these techniques can bring complex concepts and processes to life in a visually engaging manner. This not only helps captivate viewers but also simplifies the communication of intricate information. Another important aspect is the creation of compelling video content. With attention spans shrinking, it's essential for industrial businesses to create videos that are concise, impactful, and tailored to their target audience. This includes incorporating storytelling techniques that resonate with viewers on an emotional level while effectively conveying key messages. The use of drones in industrial video production has become increasingly prevalent, offering a fresh perspective by capturing aerial views of manufacturing plants, construction sites, and large-scale industrial operations. Drones provide a dynamic and cinematic quality to videos, showcasing the scale and scope of industrial activities in ways that traditional camera setups cannot. Furthermore, embracing emerging technologies such as virtual reality (VR) and augmented reality (AR) can provide unique opportunities for industrial video production. These immersive experiences allow potential clients or customers to explore products or facilities virtually, creating a memorable and interactive engagement. Augmented Reality is making its mark in industrial video production by seamlessly blending [...]

Industrial Video Production Trends: Staying Ahead in a Dynamic Landscape2024-01-09T10:46:36+00:00

Let The Cameras Roll! Why Use Health and Safety Video Production?

What is the importance of using health and safety video production? Video is one of the most effective ways of providing a safety induction and training, and interactive elements like quizzes and decision-making choices can reinforce learning and knowledge retention. The most frequently requested type of project for our video production company is the creation of occupational health and safety videos. As award-winning experts in this space, we at Shot Blast Media have learnt quite a few things from designing these video productions and animations for a variety of different businesses across the world. The main point is that a business cannot put a price on safety. The organisation’s workers must come first, and, if staff do not understand how to ensure both their physical and mental health at work, they should not be allowed on site. During 2022–23, 561,000 working people sustained an injury at work and 875,000 workers suffered with work-related stress, depression or anxiety in Great Britain, according to HSE statistics. These figures illustrate the vital importance of prioritising the health and safety of employees, contractors and visitors to ensure the success of the business. But how can an employer achieve this? Well, a good place to start is to create and use a safety training video that is engaging, memorable and specific to the organisation’s line of work. A comprehensive video training programme (such as an induction video), can support an employer’s efforts to create and maintain a safe working environment by teaching workers and site visitors [...]

Let The Cameras Roll! Why Use Health and Safety Video Production?2024-01-09T15:14:40+00:00

Our Favourite Client Video Productions and Animations During 2023

In the world of video production, each year brings with it a fresh reel of creativity, innovation, and storytelling. Throughout this blog, Shot Blast Media are going to dive back into the last year to look at some of our favourite projects! As we embark on a journey through 2023, the stage is set for another remarkable year of captivating visual narratives, groundbreaking techniques, and unforgettable moments captured on film. So, without further ado, let's dive into the magic of lights, camera, and action! One of our most fun projects was working alongside RWE, an electricity generation business, on a live action health and safety project. This hand injury site safety video required multiple actors, a makeup artist and Shot Blast Media’s experienced crew members to produce this cinematic creation. This video ensures that RWE’s contractors, visitors and employees will feel safe when on site and reduce any potential incident risks. For this shoot, our camera crew and production team travelled down to Staythorpe, Newark, to create an engaging and realistic safety demonstration video for RWE. Watch RWE’s case study from the video shoot. We even made a wonderful behind the scenes video from the footage we got on the shoot days! Take a look at the behind the scenes video. We’ve had a lot of fun this year with one of our video production packages clients, ESSE, who make beautiful range cookers. Shot Blast Media have been creating stunning promotional videos to showcase how their products work. It [...]

Our Favourite Client Video Productions and Animations During 20232023-11-07T14:29:46+00:00

Video Production Trends for Businesses in 2024: Anticipating the Future of Visual Storytelling

Looking back at some of the video production trends from the last year, it is fairly simple to see what sort of visual content will work well for businesses during 2024. In the ever-evolving world of digital marketing, businesses are constantly seeking innovative ways to engage their audience and tell their brand story effectively. Video production has emerged as a powerful tool for businesses to connect with their target market, and it continues to evolve at a rapid pace. What are likely to be some video production trends in 2024? Looking ahead to 2024, there are several exciting video production trends that businesses should anticipate. One of these trends is the increasing prevalence of social media video. With platforms like Instagram, TikTok, and YouTube dominating the online landscape, businesses are recognizing the importance of creating short and engaging videos specifically tailored for these platforms. Additionally, regular video content will continue to be a key strategy for businesses in 2024. This includes producing high-quality videos for websites, social media, blogs, and email marketing campaigns. By incorporating visually appealing and informative videos into their content strategy, businesses can effectively capture the attention of their audience and convey their message in a more engaging manner. Animated video content During 2023, we saw a large rise in businesses looking to create 3D product animations and 2D explainer videos. Animations are a great way of showcasing and explaining your products and services, as they are visually appealing and easy to understand for a wider [...]

Video Production Trends for Businesses in 2024: Anticipating the Future of Visual Storytelling2023-11-07T15:06:04+00:00

Meet The Shot Blast Media Team: Our Favourite Movies

The Shot Blast Media team are a small, experienced and captivated team who are incredibly passionate about bringing creativity to the video production industry. In this blog, you will learn about the team's favourite movies, why they enjoy working in the video production industry, and a little bit more about their career background! Lotty Wiltshaw, Director, formed Shot Blast Media in 2012 with one purpose in mind: to produce corporate videos that would go above and beyond a simple portrayal of what her clients do. Lotty specialises in creative storytelling by using a multitude of skills acquired over a career which spans many years in video creation & production. Lotty’s previous years of experience working across Television Production for the BBC has also helped push her creative production skills forward as Director at Shot Blast Media. When she’s not working, she loves adventures. Lotty is always looking for a new city or country to explore, taking in the scenery, enjoying the food and getting involved with the local arts and music, as well as spending quality time with her family. What is your favourite film? My favourite film is Shawshank Redemption. It's a fantastic story. Very moving with compelling characters and sends out a message of hope. Well written, well acted and well filmed too. All round perfect movie in my eyes. What do you like about working in the video production industry? We get to tell lots of stories, our own and other peoples whilst getting behind the [...]

Meet The Shot Blast Media Team: Our Favourite Movies2023-07-27T09:49:08+00:00

How AI Is Transforming Video Production

AI is transforming video production across the world. The film industry is being optimised with the use of artificial intelligence everyday. The new AI that has taken the world by storm is Chat GPT. Have you tested it out yet? We’ve been amazed at the variety of things it is able to do for people! We’ve been researching how AI might affect the video production industry in the near future, and how it has already come in handy to people within filmmaking. AI has been used within scriptwriting, pre-production, production and post-production in the film industry. Scriptwriting: On Chat GPT and other similar AI programs, all you have to do is type in what you want, and the artificial intelligence will create a script for you. It’s interesting to see that AI is already being used to assist the script writing process. It can generate unique character and intriguing plot ideas, as well as suggesting alternative storylines and sub-plots. We’ve tested this out with a few comedic ideas at Shot Blast Media and were amazed to see the precision that Chat GPT operates within this creative industry. Pre-production: AI has also been used to assist with tasks, such as location scouting, casting, and crew hiring in pre-production. Artificial intelligence algorithms are able to analyse data on past successful productions and recommend locations that have similar characteristics. Furthermore, AI can analyse the resumes of actors and crew members in order to suggest who would work best for a specific role. [...]

How AI Is Transforming Video Production2023-03-27T15:07:10+00:00

Why Should Businesses Utilise E-learning Video Production?

E-learning video production is an important tool for businesses to use, as it can help to improve employee engagement and increase knowledge retention. By using e-learning videos, businesses can provide employees with engaging and informative content, which can be accessed at any time and from any device. This makes it easier for employees to learn new skills or stay up-to-date with the latest industry trends. An e-learning video is a type of educational video used to teach people about a particular subject or topic. It can be used in various contexts, including online courses, corporate training programs, and school classrooms. Videos for e-learning are often interactive and engaging, with visuals and audio that help to convey the material in an interesting way. In today's digital age, businesses need to stay ahead of the competition by providing their employees with the most up-to-date knowledge and skills. E-learning video production is an effective way to do this, as it allows businesses to create engaging and informative videos that can be used for employee training or other educational purposes. Video is quickly becoming a popular medium for e-learning. Creating videos is an effective way to engage learners, help them retain information, and provide them with a more immersive experience. Businesses can also use e-learning videos to increase customer engagement by providing customers with educational content that is both engaging and informative. Additionally, e-learning videos are more cost effective than traditional methods of training as they require less time and resources to produce. [...]

Why Should Businesses Utilise E-learning Video Production?2023-03-01T17:08:52+00:00

Why Should Businesses Consider Using 4D Animation Videos?

4D animation is a powerful tool for video production. It allows producers to create stunning visuals with a combination of 3D and 4D effects. This technology can be used to create realistic and immersive experiences, as well as to tell stories in an engaging and innovative way. 3D animated video is exactly what it says on the tin, an in depth, complex yet visually stunning way of demonstrating products, methods of safety and reconstruction videos. The three dimensional world of animation includes textures, lighting and camera movements to create an in depth immersive experience. 4D animation can be used for a variety of applications, from commercial advertising to feature films. With this technology, producers can bring their projects to life while keeping production costs low. By utilising 4D animation, producers are able to produce high-quality videos that are both visually appealing and cost-effective, meaning that 4D animation video production is becoming increasingly popular in the entertainment industry. The process of 4D animation involves creating 3D objects and environments, and then adding a fourth dimension; time. This allows for more realistic animations that can be used for movies, television shows, and even video games. 4D animation videos can provide a unique experience for viewers by combining motion graphics with real-time effects such as smoke, fire, water, and wind. You might have experienced similar 4D animation magic at attractions such as theme parks and cinemas. 4D animation video production is quickly becoming a popular choice for businesses looking to create dynamic [...]

Why Should Businesses Consider Using 4D Animation Videos?2023-03-14T11:14:39+00:00