The Impact of Corporate Videos: Why Your Business Needs Them

Corporate videos have become an integral part of modern business strategies, offering a powerful tool for companies to effectively communicate their message and engage with their target audience. In today's digital age, where visual content is increasingly dominating online platforms, corporate videos have proven to be highly impactful in capturing attention and conveying information. The process of corporate video production involves creating engaging and visually appealing videos that showcase a company's products, services, values, or brand identity. What is a corporate video? These videos are carefully crafted to align with the company's goals and target audience, making them an effective marketing tool. Corporate video production is essentially video commissioned by businesses, companies and organisations for their own sales and marketing purposes. It includes advertising content designed for all digital channels such as websites, social media, sales meetings, exhibitions etc. If a picture paints a thousand words, just imagine what corporate video can do. You only need look on social media to recognise the power of media and its impact on business as we know it. Why does your business need corporate video? One of the key reasons why businesses need corporate videos is their ability to leave a lasting impression on viewers. Through the use of compelling visuals, storytelling techniques, and professional production quality, these videos can evoke emotions and create a memorable experience for viewers. This can significantly enhance brand recall and recognition. Moreover, corporate videos offer businesses an opportunity to showcase their expertise or unique selling points [...]

The Impact of Corporate Videos: Why Your Business Needs Them2023-08-30T08:46:38+00:00

The Dos and Don’ts of Corporate Video Production

Corporate video production is an essential tool for businesses to communicate their message effectively and engage with their target audience. However, it requires careful planning and execution to ensure that the final product meets the desired objectives. In this section, we will discuss the do’s and don'ts of corporate video production to help you create impactful and successful videos for your business. DO: Define your objectives: Clearly outline the purpose of your corporate video. Whether it's to promote a product or service, educate your audience, or build brand awareness, having a clear objective will guide the entire production process. Plan ahead: Develop a detailed script and storyboard that aligns with your objectives. This will help you visualise the flow of the video and ensure that all key messages are included. Invest in quality equipment: Use professional-grade cameras, lighting equipment, and audio recording devices to capture high-quality footage. This will enhance the overall production value of your video. Using a video production company to create your corporate video is a good idea, as they will be able to film on the best equipment in the industry. Keep it concise: Corporate videos should be concise and engaging to maintain viewers' attention. Aim for a length between 1-3 minutes to deliver your message effectively without overwhelming your audience. Include a call-to-action: End your corporate video with a clear call-to-action that prompts viewers to take a specific action such as visiting your website, subscribing to a newsletter, or contacting your business for more [...]

The Dos and Don’ts of Corporate Video Production2023-08-10T14:42:02+00:00

Intermediate Level: Setting Up The Perfect Interview Shot

In this Alchemy of Film video course, Byron, Camera Operator & Editor at Shot Blast Media, will show you how to set up the perfect interview video shot, including using the camera, utilising your lighting, and directing your presentor/actor. Steph, our Sales & Business Development Manager, will show you the best position to stand in and how to perform a good interview on camera. Let us know what else you'd like to learn on our Alchemy of Film video courses! Back to courses Downloadable Content Members Forum

Intermediate Level: Setting Up The Perfect Interview Shot2023-08-22T14:45:53+00:00

The Importance of Regular Safety Training for Industrial Workers

Regular safety training video production is of utmost importance for industrial workers in order to ensure their well-being and prevent accidents in the workplace. Health and safety should be a top priority for industrial businesses, and providing comprehensive training programs is a crucial aspect of maintaining a safe working environment. Safety training videos typically include a range of topics such as hazard identification, emergency procedures, proper use of equipment, and best practices for specific tasks. These training videos are designed to educate workers on potential risks they may encounter and equip them with the knowledge and skills necessary to mitigate those risks effectively. Video inductions play a vital role in introducing new employees to the safety protocols and procedures specific to their work environment. This initial training sets the foundation for safe practices from day one, ensuring that all workers are aware of potential hazards and understand how to navigate them safely. Video production for safety training In recent years, video production has become an increasingly popular method for delivering safety training. Video training allows for visual demonstrations of safety procedures, making it easier for workers to grasp complex concepts. It also offers the advantage of consistency in message delivery across different shifts or locations. One of the key benefits of using health and safety videos is their ability to provide visual demonstrations and explanations. Unlike traditional methods such as written manuals or presentations, videos can effectively illustrate potential hazards, proper procedures, and emergency protocols. This visual aspect enhances [...]

The Importance of Regular Safety Training for Industrial Workers2023-08-10T11:12:42+00:00

What Are The Best Video Production Apps For Your Phone?

In 2023, the power of video production is no longer limited to professional studios and expensive equipment. The advancement of technology has made it possible for anyone with a smartphone to become a video producer, and with a wide range of video production apps available, anyone can now create high-quality videos right from their phones. Video production apps have revolutionised the way we capture, edit, and share videos. These apps offer a variety of features that allow users to shoot, edit, add effects, and even create animations with just a few taps on their phone screens. One of the key advantages of using video production apps is their user-friendly interface. They are designed to be intuitive and accessible to users of all skill levels. Whether you are a beginner or an experienced videographer, these apps provide tools and features that make it easy to create professional-looking videos without any prior knowledge or experience in video editing. Video editing capabilities offered by these apps are also impressive. Users can trim and merge clips, add transitions and filters, adjust colours and exposure levels, as well as overlay text or graphics onto their videos. Moreover, many video production apps also include animation tools that allow users to bring static images or text to life with dynamic movements. These animation features enable users to add engaging visuals and storytelling elements to their videos effortlessly. Here’s some of the video production and animation apps that we recommend. Aardman Animator is an easy to use [...]

What Are The Best Video Production Apps For Your Phone?2023-07-27T10:57:52+00:00

Meet The Shot Blast Media Team: Our Favourite Movies

The Shot Blast Media team are a small, experienced and captivated team who are incredibly passionate about bringing creativity to the video production industry. In this blog, you will learn about the team's favourite movies, why they enjoy working in the video production industry, and a little bit more about their career background! Lotty Wiltshaw, Director, formed Shot Blast Media in 2012 with one purpose in mind: to produce corporate videos that would go above and beyond a simple portrayal of what her clients do. Lotty specialises in creative storytelling by using a multitude of skills acquired over a career which spans many years in video creation & production. Lotty’s previous years of experience working across Television Production for the BBC has also helped push her creative production skills forward as Director at Shot Blast Media. When she’s not working, she loves adventures. Lotty is always looking for a new city or country to explore, taking in the scenery, enjoying the food and getting involved with the local arts and music, as well as spending quality time with her family. What is your favourite film? My favourite film is Shawshank Redemption. It's a fantastic story. Very moving with compelling characters and sends out a message of hope. Well written, well acted and well filmed too. All round perfect movie in my eyes. What do you like about working in the video production industry? We get to tell lots of stories, our own and other peoples whilst getting behind the [...]

Meet The Shot Blast Media Team: Our Favourite Movies2023-07-27T09:49:08+00:00

What Should be Included in a Corporate Video Production?

When it comes to corporate video production, there are several key elements that should be included to effectively showcase your business or organisation. Corporate videos serve as powerful tools for marketing, brand awareness, and communication with your target audience. These videos play a vital role in the success of businesses today. In an increasingly digital world, videos have become one of the most effective tools for conveying information, promoting products or services, and engaging with audiences. Why are corporate videos important for businesses? Businesses use corporate video production to create compelling visual content that showcases their brand identity, values, and offerings. These videos can be used for various purposes such as marketing campaigns, product demonstrations, training materials, investor presentations, and internal communications. One of the key benefits of corporate video production is its ability to capture attention and leave a lasting impression on viewers. Videos have the power to evoke emotions and connect with audiences on a deeper level than images and text. Moreover, business videos can help build trust and credibility. By showcasing testimonials from satisfied customers or featuring behind-the-scenes footage of your company's operations, you can establish authenticity and showcase your expertise in your industry. Corporate video production also allows businesses to reach a wider audience through various platforms such as websites, social media channels, email marketing campaigns, and conferences. Videos are easily shareable and have the potential to go viral if they resonate with viewers. Investing in professional corporate video production can save businesses time and [...]

What Should be Included in a Corporate Video Production?2023-07-24T12:48:09+00:00

The Main Uses of Induction Videos For Businesses

Induction videos for businesses have become an essential tool for companies to effectively onboard and train new employees, contractors and visitors. These videos serve multiple purposes, from introducing the company's culture and values to providing important information about health and safety protocols. By utilising video production techniques, businesses can create engaging and informative induction videos that leave a lasting impression on new hires. Inducting New Employees One of the main uses of induction videos is to familiarise new employees with the company's culture and values. These videos often showcase the company's mission, vision, and core principles, helping newcomers understand what sets the organisation apart. By visually conveying these aspects through storytelling and visuals, induction videos create a sense of belonging and alignment among employees from day one. A high quality training programme improves morale and supports a positive safety culture. Health and Safety Furthermore, induction videos play a crucial role in educating new hires about health and safety procedures within the workplace. These videos can cover topics such as emergency protocols, proper use of equipment, fire safety, and guidelines for maintaining a safe working environment. By presenting this information in a visual format, businesses can ensure that all employees receive consistent training while minimising potential risks. Save Time and Money In addition to their educational value, induction videos also save time for both employers and employees. Instead of spending hours delivering repetitive training sessions individually or in groups, businesses can provide consistent onboarding experiences through pre-recorded video content. This [...]

The Main Uses of Induction Videos For Businesses2023-06-30T14:06:04+00:00

What Can You Learn on a Social Media Video Training Course?

Social media video training courses are becoming increasingly popular as more businesses and individuals are looking to leverage the power of video content. In today's world, social media platforms are constantly evolving and video content has become an essential part of any successful social media strategy. With the rise of video production, it's crucial to have the skills and knowledge necessary to create engaging videos that capture your audience's attention. Attending a social media video training course can provide you with the tools and techniques needed to produce high-quality videos for your brand or business. Why is video training important? This type of video training is important to complete if you’re a digital marketer or working towards increasing your engagement with your audience across your social accounts. Social media video training workshops provide an opportunity to learn the latest techniques and strategies for creating engaging video content on social media. On this type of course, you will learn how to plan, shoot, and edit videos that will help you reach your target audience and build relationships with them. At Shot Blast Media, we offer unique video training courses, specifically for social media. How does it work? We run the video training courses in small groups of 1-6 delegates from the same company. The small group size and individual training means candidates have more time for practical sessions with our video training expert, David, who is currently working actively within the video and media industry. Candidates will have a very [...]

What Can You Learn on a Social Media Video Training Course?2023-07-26T08:52:00+00:00

Video Ideas for Business Social Media Accounts

In today's digital age, social media has become an essential platform for businesses to connect with their target audience. Having strong content and video ideas for business social media accounts is vital as a marketer in 2023. One of the most engaging and effective ways to capture attention on social media is through videos. Videos have the power to capture attention, convey messages, and create a lasting impact on viewers. With the rise of video production tools and platforms, businesses now have the opportunity to create compelling video content that resonates with their audience. From behind-the-scenes glimpses into your business operations to product demonstrations and customer testimonials, we will provide you with valuable insights and inspiration for creating engaging videos that resonate with your target audience. So let's dive in and discover some exciting video ideas that will make your business stand out on social media platforms. Utilise important calendar dates Whether that is Christmas, New Year, Halloween, or a day more related to your business! For example, we celebrate National Camera Day, World Photography Day and Social Media Day at our video production and digital content company! 2. Product/service videos Show your consumers what you do or sell! What are the main selling points? How does the product or service work? Why should they invest in it? Product or service videos allow for concise and engaging communication, enabling companies to effectively highlight key features, demonstrate product functionality, and showcase customer testimonials. Moreover, videos have proven to be highly [...]

Video Ideas for Business Social Media Accounts2023-07-26T08:51:22+00:00