Meet Our New Corporate Brand Video Client, Timsons Engineering

Timpsons Engineering approached us with an out of date corporate brand video that didn't show the company in its best light. They've been in the mechanical engineering industry for over 80 years and have a highly skilled, talented workforce that deliver products to top specification. To rid them of this out of date video content, we're now building them a shiny new corporate video production that's going to align with their impeccable standards and truly raise their brand awareness. Keep your eyes peeled for a cinematic release featuring quirky transitions and mysterious reveals. We have a feeling this project is going to be an absolute show stopper. Get rolling out that red carpet! Timpsons Engineering, are a mechanical engineering company based in Kettering are one of our newest clients. Their philosophy abides by 3 simple goals: To support their customers by providing superior products and services of exceptional value and quality which help them gain a competitive advantage in their markets. To support their employees by providing a pleasant, nurturing and growth oriented environment which encourages our employees to be highly productive and to grow personally and professionally. Finally to support their owners by develop diversified markets which provide stability and adequate financial returns which allow us to achieve our goals. We took the time to show each process adding a range of dynamic transitions to increase the intensity of this production. We didn't just stop at that, we ensured high contrast of colour ran through each shot, adding to the overall [...]

Meet Our New Corporate Brand Video Client, Timsons Engineering2021-07-09T12:22:23+00:00

Let Go Of What’s Expected From Corporate Video

It's a common mistake that if the business you work for is a corporate industry, that your messages need to be stiff...boring...unmoving. We here at Shot Blast Media want to shatter these myths and help all companies to realise that a more bold or fun approach can be a better way to go, and we'll explain exactly why. When it comes to marketing or promotional videos, especially relating to complex products, it can be challenging to think further outside the box than just trying to visually convey how it works. Whilst it's important to explain technical products and educate your audiences about what you do, no one wants to be bombarded with facts, they want you to connect with them and show them why they need your product. People go on about how their market won't be interested in 'that' when they think of pushing the boundaries of what's expected. Your market is made up of people, humans, just like you and me. They're all interested in messages that make them feel something. So, when your next looking into your marketing, what should you think about? Emphasise the pain point for your client, make it relatable - Resonate with your audience Keep it simple Incite an emotion! Show your product or service in action, even if it's not for it's usual us Be visually interesting Your Industrial Story Starts Here Press the button. Make the call. Transform your media. +44 (0)113 288 [...]

Let Go Of What’s Expected From Corporate Video2021-07-09T10:55:04+00:00

Time-lapse: How to get the most out of your Brinno Pro

What is Time-Lapse Photography? Time-lapses allow you to compress the beauty of hours, days even years of work into seconds of footage and there are numerous ways you can get started with this style of photography. What About Equipment? In the most simple form, you can simply connect a timer to your camera and set it to the intervals you want and it'll run until you stop it. However, if you're looking at something a bit more robust, something that's compact and built for the one use of time-lapse, then you'll probably be interested in the Brinno TLC200 Pro. Complete with an interchangeable focusing lens, 4AA batteries and an SD media card, this nifty bit of kit is ready to use straight out of the box. In this blog, we'll offer you a step by step guide that anyone can understand, allowing you to get the most of your scenery. So, Let's Get Set Up... The two most important factors to getting the right time-lapse is getting the right timing, this includes fps and timings of how often the Brinno will need to capture an image. FPS - Frames per second stands for how long you will be filming for. If you're doing a short film, you'd want 5/10 frames per second. If you're doing a longer build, over weeks or months then you'd be inclined to go for around 30 frames per second. You do this by clicking menu, scrolling using the 'time' or 'menu' buttons as forward and [...]

Time-lapse: How to get the most out of your Brinno Pro2021-07-09T10:48:52+00:00

Top 3 Benefits Of Using “How to” Videos

The internet has seen a massive surge of videos over the last year with video content now accounting for around 74% of internet traffic (KPCB). But there is one type of video which has proved to be especially popular, particularly among businesses. The rise of the “how –to” video has been caused by many factors and there is a great opportunity for businesses to embrace them with huge benefit. Customer Preference “How to” videos are the quickest and easiest way to engage with your customers. They provide fast, effective tutelage at the touch of a button and are the most convenient way for people to seek information about a product or process. With the rise of automated customer service centres and lengthy call waits, people would much rather seek online advice in the form of a video which provides the added value of a visual demo. They can also condense lengthy processes and provide support for different stages of a process. Business Efficiency The main benefit to businesses using “how to” videos is the time they save and improved organisational efficiency. They generally reduce the number of customer call outs and the pressure on customer services teams and are the perfect way to answer FAQ’s. They free up resource which can be allocated elsewhere in the business, saving time and money. Visibility & Credibility Having short, helpful, added value video tools for your audience to watch can massively increase your visibility and can also do wonders for your brand [...]

Top 3 Benefits Of Using “How to” Videos2021-07-09T12:22:46+00:00

Video Case Study Top 3 Tips

These tips will help you use your videos in the most effective way online. Case study videos are a simple engaging way to promote your work. Looking for a visual way to convey your great work to customers and prospects? 1. Add the video onto your website By featuring a case study video on your website, it's the same as having a 5* review...but in a visual form.Instead of telling people that you're good at what you do, let them sit back, relax and watch a short clip of it coming straight from your happy clients! 2. Target your audience So now it's on your website, it doesn't stop there. Now you're ready to share it on social media.Where does your ideal clientele hang out online? Knowing your audience is one of the most important parts of business. If you know what platforms your audience are on and share your video accordingly you'll reap the benefits in the form of engagement and hopefully enquiries! 3. Send your video out in email strategies Do you use email marketing strategies or send out a monthly/weekly newsletter? Adding some video content will help to increase engagement with your content and share the amazing work that you do! If you follow these tips, your video views will soar simply from the fact that you're targeting the right people in the right places. If your youtube is linked back to your company website, the engagement and shares will increase your website in terms of search engine [...]

Video Case Study Top 3 Tips2021-07-09T12:14:55+00:00

5 Game Changing Ways To Introduce VR Into Your Business

Virtual and augmented reality have been popular talking points since the 90's; however the execution of the ground-breaking concepts have never been smooth sailing. In 2012, Palmer Luckey, co founder of Oculus and designer of Oculus Rift, ignited the latest VR revolution. At the age of 24, he is currently ranked #22 on Forbes' 2016 list of America's richest entrepreneurs under 40. 2016 was the year that companies such as Google and Oculus (who partnered with Samsung to develop their first version of VR, Oculus Rift), began to distribute their products to the public. VR is finding its way into personal and commercial markets; though it's still early days, the future potential of this technology could benefit the majority of businesses. This post will outline 5 ways that you can get ahead by embracing VR in the workplace. 1. Training VR is completely adapting training processes for the better. First hand experience without the risk of complications is now available in the form of a headset. In 2014 the first hospital trialled streaming a 360 video of an operation that all staff could immerse themselves in via the Medical Realities website. A one minute delay was incorporated into the filming incase of a fatality. Also in 2014, oil companies started to train their oil rig workers in a virtual world. The 2013 fatality rate in the oil and gas extraction industry was 3.2 deaths per 100,000 workers according to the Bureau of Labor Statistics. That is about eight times higher than the [...]

5 Game Changing Ways To Introduce VR Into Your Business2023-01-17T10:15:30+00:00

The Future Is Here, AI and Us

Artificial Intelligence (AI) is a hot topic that's taken over the tech world. It's a creation that's brought what we once viewed as a fantasy into our homes, hospitals and more. It's an advance that will unravel wild possibilities. But with possibilities, also comes hope that we'll develop AI further for life saving uses. First, let's look at how we're already publicly using Artificial Intelligence. Google's first home release is an AI personal assistant. This device is simply a home speaker, which resembles a more advanced version of Siri. It uses far field voice recognition to detect a person asking questions to which it responds. The device will begin interaction when it hears the words, "Okay Google." LED lights on the top of the device activate when the assistant is listening. You can ask it to do tasks such as, play music, control your smartphone devices and it also uses Google search technology to find answers to your questions through the internet. Seems simple right? But once you actually break each task down, this device can remind you of appointments, add items onto your shopping lists, play your favourite songs at specific times, set a timer for your oven, even turn your lights on! Once given permission, this AI can scan emails, calendars, files and personal photos held on other apple devices. Now let's look at AI's uses in medical advances. AI developments have given amputees hope. Bionic limbs that are controlled through electrical impulses from the brain are [...]

The Future Is Here, AI and Us2019-04-17T16:51:41+00:00