Social Media Video Production is a type of video you'll be more than likely used to seeing on social media. Any type of video you find on any social platform fits this bracket, and usually marketers use specific types of video to fit the style of the average social media audience member. These are often short snippets, or even longer videos that may have a particular purpose for being on social media in the first place. So let's have a deeper look at social video production. Social snippets are a quick-fire form of video perfect for social media. The popular ones we all seem to see are those of the popular app Tik Tok, and that form of video has spread across to other platforms, inspiring content creators to make more of these short and easily digestible videos for their marketing. Something that doesn't take too long to watch but can still pack a punch. It saves everyone time, and can really get inside your audience's head. Video works best when it’s short (unless it is for a specific purpose like a training video for example) so it’s important to remember NOT to cram every message into one video. Break it down, make it more accessible for your audience so they are leaving each video with one simple overall message or call to action. There are lots of ways that social media can play a big part in delivering key video clips. We always talk to clients about using [...]

The pandemic has really set back our work on industrial videography and corporate video production. It's been tough to get face to face with our clients this past year or so but thankfully, as we exit the pandemic, we've been able to get in front of more and more people and work on industrial videography as much as we can. So what have we been working on exactly? Here are some of our recent projects that if you haven't seen yet, we're excited to share with you. https://youtu.be/BQlWoXTXuQs https://youtu.be/GNPDF-KL7XU https://youtu.be/7LoTIOwBG1c https://youtu.be/5qtHB4DRxAA Your Industrial Story Starts Here Press the button. Make the call. Transform your media. +44 (0)113 288 3245 [email protected] Contact Us

There's a lot of confusion as to what video production actually is. Now, that may seem quite bizarre to say, but the confusion comes from a lot of people just thinking that it is the standard live action filmmaking that is more than well known. Yet, video production has a lot more to it than that. As a video production company, we specialise in lots of different types of filmmaking, so here's a rundown of all of the video formats that fall into this term. Video Production The one that everyone knows right off the bat, is your standard video production. If a picture paints a thousand words, just imagine what video can do. You only need look on social media to recognise the power of media and its impact on business as we know it, which is why video production is perfect for that. Whether it be filming on all kinds of sites, from power stations to factories, construction sites to multiple shop floors, specialist video production companies are incredibly savvy with challenging work conditions and site limitations. Post-filming, the magic kicks in to transform our footage into a piece of premium and compelling film. https://youtu.be/UbZ1ua1nGg4 2D Animated Video A truly memorable film-style, animation quickly wins over the hearts and minds of its audience. It’s safe, it’s familiar and it’s clear – making it a genuine story-telling winner. Showcasing business communications whatever their shape or size, using custom or stock graphics – or both – to transform [...]

What Is Corporate Video? Corporate video this is essentially video commissioned by businesses, companies and organisations for their own sales and marketing purposes. It includes advertising content designed for all digital channels such as websites, social media, sales meetings, exhibitions etc but wouldn’t include content for TV or major broadcast. Corporate videos are generally commissioned by company MD’s or the communications and marketing departments. https://youtu.be/M6157lS7xdE How Much Does A Corporate Video Cost? How much does a corporate video cost? How’s longs a piece of string? It very much depends on a few factors, the duration – so how long is the video. It is 2 minutes, 3 minutes or 5 minutes or more? Also how polished does the production need to be, so does it require a voiceover, is it a complex shoot that requires several crew across several sites, is it an animated video? Is it a one off video or as part of a campaign. Typically a short brand film campaign that’s of a good quality may range on average from £4,000 - £6,000. https://youtu.be/YfiGUxX3EeU What Should A Corporate Video Include? A corporate video should include 3 core essences. 1. A story - this will bring your audience on a journey and engage them from the start – the whole point! 2. Personality – businesses shouldn’t be afraid to showcase their personality and tone of voice. This helps build connection and trust as people will be able to answer – yes I wanna do business with this [...]

We’re still feeling the effects of the global pandemic, and whilst most things are getting back to normal, conditions in the workplace are still easing in. For many, they haven’t even gone back to work, or are still working from home. Around 68% of our followers and clients are still working from home, with 25% back at work, and 7% occasionally doing both. However, if the lockdown has taught us anything, it is that working from home for so many companies is totally doable, and many people won’t be going back to work properly until next year. There are many trends that have come out of this, ones many businesses would not have even considered before. As many start to head back to the office, here are some things that we think will still be around and relevant even after the easing of the lockdown restrictions. It’s obvious to see one of the main trends seen during lockdown is a huge increase in the numbers of people working from home. So how has this changed communication? Well it’s brutally obvious isn’t it? It’s an increase in use of video conferencing. Now that tool was always there before, it was always available to us, but actually it’s been an absolutely brilliant tool for companies to connect with their clients and wider networks. So instead of picking up the phone which many would ordinarily do or go and see them, the going to see them option has obviously be removed so [...]

It’s quite common for a client to ask one of us during or at the end of a shoot how the video production editing process works, so we thought we would go into a bit more detail about the post production workflow. There are many types of video we produce for industry, sub genres as it were. Interview based documentary style, brand videos with or without a voiceover or text, adverts, instructional, health and safety, drone, parody and lately online video chat based videos using software such as Zoom and Teams. All of these videos can be edited in a variety of ways, yet all of them have our base editing in common. So how do we start our editing process? We start with the footage first and import it into our editing software, Adobe Premiere Pro. We need to make sure that the sequence aligns in setting to the footage, so that our frame rate doesn't stutter and feel awkward in playback. We also have to put all of our items into organised bins at the side of the sequence interface to make things neat and tidy. We will watch all of the footage first to start and get familiar with the subject and where exactly to start when we begin the editing process. Lets say we need to cut down a 25 minute interview down to a 5 min video. We'd need to have a good look at our script to see what is primarily needed for [...]

While video and film is and always will be our thing, we're a media company, so we're all attached to many different types of media. Video Games are just one of these forms. We've all played a game in our lifetime, and perhaps we still are. It's great to be put into a virtual world where you are in control of the characters and stories and totally get lost in these worlds. So, we thought we'd talk about some of our favourite games, a change to our normal discussions about film and TV. So if you're ever thinking about picking up a controller soon, give these recommendations a go. Grand Theft Auto 5 and Red Dead Redemption 2 We all know GTA, and we're all getting to know RDR a lot more now. Huge, open world, do whatever you want simulators set in an LA inspired world and the American West. Rockstar's flagship titles are insanely immersive and are so easy to jump into. So if you're feeling a drive through Los Santos or a horse ride across a mountain, these games are just aching to be played, if you haven't already. They're absolute firm favourites across the office! Animal Crossing: New Horizons If you're up for a relaxed and laid back experience, it's worth picking up Animal Crossing: New Horizons or any other games in the series if you're a Nintendo user. What's so great about this game? You get to create your own island paradise, decorate it [...]