What Makes a Promotional Marketing Video Stand Out?

Promotional marketing video content is so important for businesses today. So much content that we see is video, meaning that if you have a video produced for your company, it needs to stand out from the crowd. This type of video is all about creating a ‘movement’ and engagement in your brand. Themed around a topic this video should educate and inspire. This type of video should engage the viewer and make them central to the story to ensure your message has maximum impact. Marketing and promotional videos should use good emotional storytelling techniques, to help start good conversations and engagement in the brand. But how do you make a stand out marketing video? The first step is to find out what your audience wants to see. What could bring them value? Then, you need to create a story that your audience will be emotionally invested in. If there are no emotional aspects to the film, and the audience feel like it isn’t relatable for them, they won’t enjoy it. You need to think about making a good call to action in the video. What do you want your audience to do after watching the video? Buy a product? Share the video with their friends? Donate to a charity? How long do you want the video to be? Is the video for TikTok, Instagram, Twitter, Facebook, LinkedIn? This will all make the length of the video vary. Shorter content usually performs better, so we recommend a promotional video between [...]

What Makes a Promotional Marketing Video Stand Out?2023-01-26T15:15:13+00:00

How We Create New & Exciting Videos for Businesses With Our Video Production Subscription Service!

Shot Blast Media provides a video production subscription service that means we create unique video content for businesses every month. With our video subscription package, you will gain memorable and effective videos, based on unique ideas to represent your business and brand. Our new video production subscription service works best for short promotional marketing content and internal communications topics that can be packaged into 60-90 seconds. But how do we create these exciting videos every month? Our simple template structure makes commissioning monthly video very simple: STEP ONE: Decide and plan when you’d like our filmmaker to come to site for that month. STEP TWO: Agree with us the focus for the video that month and supply us with your brand assets, including logos, fonts and brand colours. STEP THREE: Capture the footage on site. Either filming sound bites or b-roll or both. STEP FOUR: Edit the footage together in a short video and supply a first draft. STEP FIVE: Review the footage and suggest any tweaks. STEP SIX: Supply the final video(s). STEP SEVEN: Upload the final video(s) to your YouTube channel. STEP EIGHT: Set up and optimise the video(s) for best results. STEP NINE: Post your videos on your other social media channels. STEP TEN: Enjoy regular, consistent content and plan for next month's video! It’s that simple! We’ll do all the hard parts and you can relax knowing that you’ll have some fantastic content to post on your social media channels. What do we do if [...]

How We Create New & Exciting Videos for Businesses With Our Video Production Subscription Service!2022-11-14T17:24:47+00:00

Why Should Businesses Use Corporate Videos For Marketing?

Corporate video production is essentially video commissioned by businesses, companies and organisations for their own sales and marketing purposes. It includes advertising content designed for all digital channels such as websites, social media, sales meetings, exhibitions and more. If a picture paints a thousand words, just imagine what corporate video can do. You only need to look on social media to recognise the power of media and its impact on business as we know it. Corporate videos are great for promoting your company and products to a wider audience. They are also an excellent way of letting people know about what you do, what sets you apart, and why they should choose you over the competition. These videos are incredibly popular with companies who want to show their unique selling points to their target audience to bring in more business and make more sales. Marketing and promotional video should engage the viewer and make them central to the story to ensure your message has maximum impact. These videos should use good emotional storytelling techniques, to help start good conversations and engagement in the brand. Using emotion in videos is essential for success in the digital marketing world. You can use marketing videos to show off your company, tell the story of your product, and inspire people to buy, as well as generating brand awareness. A lot of people think that corporate videos are just for big brands, but that's not true. Most small businesses can benefit from creating a [...]

Why Should Businesses Use Corporate Videos For Marketing?2023-01-26T15:15:45+00:00

When Can Virtual Reality Videos Be Useful For Businesses?

Virtual reality is a new and exciting technology that is being used in many different industries. VR video production is a type of video content that allows the user to escape into an interactive world. The world can be graphical or a real world environment. The user can interact with the environment by moving around the image or by moving their position within the image. Users might also be able to perform tasks within the virtual world where artificial intelligence and gaming technology works alongside the virtual experience. VR video can be used in a multitude of ways. It can be used to create video games, immersive educational experiences, and even virtual tours of real-world locations. One of the most popular uses is for training and development. This use of virtual reality video helps people learn how to perform tasks safely or access an environment safely before doing it in the real world. Another popular use is for marketing, advertising and promotion. Lots of big brands are starting to use VR for marketing purposes, which helps them stand out from their competitors. However, virtual reality videos can also be used to showcase site facilities when it’s harder for visitors to access or to demonstrate new products or prototypes in action, and this is getting more and more popular to do. VR is also used for entertainment purposes in order to create an experience for your customers and clients that they will never forget, helping make your brand memorable and [...]

When Can Virtual Reality Videos Be Useful For Businesses?2022-12-08T12:57:24+00:00

How to Make a Funny and Engaging Skit for Social Media

At Shot Blast Media, we LOVE creating funny skits to share with our audience! Skits make for great engagement on social media, and can be a form of guerrilla marketing for your business to increase brand awareness and generate sales. They can also be used for internal acquisition strategies, and generally to introduce your team. Social media audiences love seeing more personal forms of content, so skits are great to show off who you work with and your office! Here’s our top tips on how to make a social media ready skit scene to share with your viewers! Get your whole team involved! You’ll need people to act, film, direct and edit the skit! Have an ‘ideas’ meeting with the team. Pick a viable concept from the ideas and get started on planning characters and a beginning, middle and ending. Make a script beforehand and familiarise yourself with it. Make a location list and shot list. Where will the camera need to be when filming? Will you use close-ups or wide-shots? How many different angles will you film from? Work out timings. How long will it take to film and edit? When does the skit need to be ready by? Have a readthrough of the script with the whole cast and crew. Make any changes to the script that are necessary, and make sure to listen to everyone’s feedback. Does the script get laughs? Make sure the intended comedy is noticeable in the readthrough. Get costumes and props ready. [...]

How to Make a Funny and Engaging Skit for Social Media2023-02-17T15:56:29+00:00

TikTok Video Content Ideas for Businesses

Are you wanting to get stuck in on the TikTok trend but don’t know where to start? Shot Blast Media have listed some TikTok video content ideas which could work perfectly with your brand. Meet the team - Introduce the team in the office on video. Add some fun facts about the individual team members in to create a humorous video. Case studies - These can be relayed by team members, or even get some of your clients to talk about your products or services. Behind the scenes of production - Show your products being made and developed, or even give your audience a glimpse of a team meeting. Office tour - Show off your space! Add in transitions and get someone to show your audience around the office! Day in the life - Looking to hire people to join your business? A great way of showing what it’s like to work somewhere is getting a team member to film their day in the office! Answer audience questions - TikTok has a feature where you can answer audience questions via video. This is great if you can give them a detailed answer about your product or service. Product demonstrations - Show your audience how to use a specific product effectively. Best sellers - What are your company’s best selling products? Get a team member to show off your best products! Educate your audience on relevant topics - Where can they find the best products? How have your products/services helped [...]

TikTok Video Content Ideas for Businesses2023-01-26T15:16:11+00:00

The Video Production Industry: An Interview with David Mead

David Mead has been working at Shot Blast Media for more than 5 years now as a Camera Operator and Editor. In this interview with David, he discusses how he got into the video production industry, what he likes about working at Shot Blast Media, and his proudest moments in the film industry so far. When did you first decide to go into the video production industry? As a kid, I was obsessed with watching the original Star Wars trilogy and I remember discovering the ‘making of’ material with the DVDs and being able to see how it was made. I just thought, ‘I want to do that’, and here I am! What part of working in the video production industry do you enjoy the most? The best part about working in this industry is being able to constantly be creative. Creativity is a huge part of my role, and I love coming up with wacky ideas for different projects. I also enjoy working with the amazing team we have put together at Shot Blast Media, and working with a great boss too! When did you join Shot Blast Media? I joined Shot Blast Media in March 2017 and have enjoyed watching the team grow and develop since then! What is your favourite thing about working at Shot Blast Media? Every project and every week is different. I also love being able to film in all sorts of different locations around the UK and the world. It’s great to [...]

The Video Production Industry: An Interview with David Mead2023-01-18T12:10:18+00:00

Why is Partaking in Video Training Courses Important for Businesses Today?

Video training is a great way to provide employees with the necessary skills and knowledge they need to create their own content for their social media channels. The benefits of video training are many: it's interactive, it's engaging, and it's efficient, helping your business to grow its audience online with unique video content. Video training can be used in all types of industries, from construction to healthcare to retail, and is crucial to learn in order to engage your target audience and show them the business through an intriguing visual medium. In an age where more short form content is going out on social media than ever before, it is time to utilise what you can bring to your business and your consumers. Video training is a great investment for businesses, as it provides a more immersive experience whilst learning the fundamentals of filmmaking, so that anyone in your team is ready to create video content for marketing purposes at any time. Video courses are fantastic for helping organisations get more from their own people and devices, such as phones and tablets to create short and interesting pieces of ad hoc content for social media. Learning to create enticing content on TikTok, Instagram, YouTube and other video sharing apps is crucial in order to grow your client base and become an active part of the digital world. Video has never been as important in digital marketing as it has been today. More and more businesses are using video to [...]

Why is Partaking in Video Training Courses Important for Businesses Today?2023-01-26T15:18:33+00:00

Shot Blast Media is an Award Winning Filming Services Provider in the UK

Shot Blast Media is an award winning filming production company that crafts remarkable video experiences for organisations in various industries. We’re a team of creative storytellers, working incessantly to translate your ideas into wonderful video content. We’re a strategic partner to multiple businesses, and we follow a meticulous process to ensure the best results. Today, we’re thrilled to share that we were included on The Manifest’s B2B research list. Shot Blast Media was recognised as one of the top filming agencies in the UK this year! Lotty Wiltshaw, Director of Shot Blast Media, says “We’re truly honoured to be the recipient of this award. When we started ten years ago, all we aimed to do was to craft the best video experience for our partners. Time passed, and here we are. We’re grateful to all of our clients who continuously believe in our talents and the results we deliver." This year, the Shot Blast Media team has not only celebrated ten years in business, which was a huge milestone, but they have also expanded their team with two new starters, Byron Sheldon and Maddy Goddard, to join David Mead and Lotty on the business’ journey. The team can't wait to see what the next few years have in store for the company. Being given this Manifest award to show that we are one of the top video production companies in the UK is a fantastic achievement for the business and just goes to show how much we enjoy working [...]

Shot Blast Media is an Award Winning Filming Services Provider in the UK2022-10-12T08:27:20+00:00

Shot Blast Media’s 10th Birthday: Interview With Director Lotty Wiltshaw

Shot Blast Media celebrated their 10th year anniversary last week with a party in their new office for clients, colleagues and suppliers. Lotty Wiltshaw, Director at the video production company, has shared her thoughts on reaching 10 years in business! How does it feel to know that the business has reached its 10 year anniversary? It’s brilliant! It’s quite a big milestone. When you set up a business initially, you just try to make it through the first six months, then a year, then two years, and then you get into a good rhythm, and now we’ve reached 10 years, there’s lots to celebrate! It’s timed in well with our new starters and new premises. It’s the end of one chapter and the start of another moving forward. What did you do to celebrate the 10 year occasion? We had a party with our suppliers, clients and staff in our new office. It was nice to show off the new building, catch up with friends and thank people for their hard work and for being part of our journey. Why did you start the business? I always wanted to do something creative, and originally, I wanted to go into the television industry as a producer, however the broadcasting industry wasn't quite what I expected. It turned out that it wasn’t the industry for me. I always had a camera growing up, and was always documenting things, and so setting up my own video business was the right step for [...]

Shot Blast Media’s 10th Birthday: Interview With Director Lotty Wiltshaw2023-01-18T12:14:01+00:00