These tips will help you use your videos in the most effective way online. Case study videos are a simple engaging way to promote your work. Looking for a visual way to convey your great work to customers and prospects? 1. Add the video onto your website By featuring a case study video on your website, it's the same as having a 5* review...but in a visual form.Instead of telling people that you're good at what you do, let them sit back, relax and watch a short clip of it coming straight from your happy clients! 2. Target your audience So now it's on your website, it doesn't stop there. Now you're ready to share it on social media.Where does your ideal clientele hang out online? Knowing your audience is one of the most important parts of business. If you know what platforms your audience are on and share your video accordingly you'll reap the benefits in the form of engagement and hopefully enquiries! 3. Send your video out in email strategies  Do you use email marketing strategies or send out a monthly/weekly newsletter? Adding some video content will help to increase engagement with your content and share the amazing work that you do! If you follow these tips, your video views will soar simply from the fact that you're targeting the right people in the right places. If your youtube is linked back to your company website, the engagement and shares will increase your website in terms of search engine [...]

Virtual and augmented reality have been popular talking points since the 90's; however the execution of the ground-breaking concepts have never been smooth sailing. In 2012, Palmer Luckey, co founder of Oculus and designer of Oculus Rift, ignited the latest VR revolution. At the age of 24, he is currently ranked #22 on Forbes' 2016 list of America's richest entrepreneurs under 40. 2016 was the year that companies such as Google and Oculus (who partnered with Samsung to develop their first version of VR, Oculus Rift), began to distribute their products to the public. VR is finding its way into personal and commercial markets; though it's still early days, the future potential of this technology could benefit the majority of businesses. This post will outline 5 ways that you can get ahead by embracing VR in the workplace. 1. Training VR is completely adapting training processes for the better. First hand experience without the risk of complications is now available in the form of a headset. In 2014 the first hospital trialled streaming a 360 video of an operation that all staff could immerse themselves in via the Medical Realities website. A one minute delay was incorporated into the filming incase of a fatality. Also in 2014, oil companies started to train their oil rig workers in a virtual world. The 2013 fatality rate in the oil and gas extraction industry was 3.2 deaths per 100,000 workers according to the Bureau of Labor Statistics. That is about eight times higher than the [...]