Social media video production is a form of marketing that is becoming more and more popular. In the digital era, video content is a must for any company. Whether it is a short video on Facebook or a YouTube video, companies need to produce quality videos to stay relevant. Producing these videos can be expensive and time-consuming. This is where social media video production services come in handy. These services make it easy for companies to produce high-quality videos by doing all the work for them. They handle everything from script development to production and distribution of the final product. In the past few years, social media has become an important part of our lives. People spend hours a day browsing through their Facebook feeds and Instagram stories. They watch YouTube videos for entertainment purposes and listen to podcasts on the go. Social media is so integrated into our lives that it’s hard to imagine what life would be like without it. Social media is an important marketing tool for businesses because it allows them to reach a large audience in a short amount of time with little effort. Social media video production is a great tool to use for marketing. It's the ultimate way to engage with your audience and to tell your story. It can be used for social media, email marketing, or even as a standalone product. Social Media Video Production is an essential part of digital marketing because it's the most effective way to reach [...]

Images are a great way to show off your company with visual flair on social media, but whilst they may be simple in thought to take and upload, many social media posters don’t know or maybe don’t understand how image sizes and dimensions work. Every social media platform is massively different with how they want to show images posted, every single one uses a different set of rules so sometimes it can be hard to determine if the image you have will show in full sometimes. In this guide we’re going to give you a crash course on the best tips to make sure your perfect image is showing in full. Doing this will aid you in avoiding pixilation and bad looking image stretching. You want your images to look professional after all. It also ensures that your audience are seeing the full picture. Incorrect sizing and dimensions might cut off some of your brand’s messaging. Most people scrolling through will only see what dimensions the channel shows them, and their quick scrolling habits will mean they most likely won’t open the full image to see everything. You need to grab them immediately with your full image. It’s also worth knowing all these sizes as it could mean less work for your brand in the future, as sometimes these platforms change up how images display now and again. In terms of audience engagement, your photos need to be optimized for each social channel’s feed as well. So without further [...]

We’ve all seen them. GIFs are everywhere. Moving images, short animated videos, without sound, that continue over and over on a loop. Often small, and very popular on social media. These little snippets are great for marketing. How so? Well many social media sites are prone to show images and very short videos in their algorithms over longer forms of media. Research has also shown that using a mix of colour and visuals increase the willingness to view the content by 80%. Colourful imagery does really help to increase your audience’s engagement, and having an animated version of these images will only drive this harder. GIFs only last a few seconds, or however long you wish them to be. For this reason, their file size is significantly smaller making the process of uploading and loading them much more efficient and speedier. They're also usually short and sweet, so people don’t spending a minimal amount of time watch them. And if they're as good as they should be, the entertaining and eye-catching nature of them and how you've produced them will encourages viewers to watch more of them. These reasons help them to be a prime piece of content for all kinds of social media platforms. As well as this, due to their small size and unique engagement aspects, they can also work in emails and e-shots or in PowerPoint presentations. So if you're wanting to show a small and short clip to meet these requirements, a GIF is a [...]

Looking to create social snippets for your social media, but not sure where to start? There's a lot of companies that want to create short videos for their marketing but aren't too savvy with how they should make one to a good quality. For that reason, we've put together a video training guide that should help you if you're unsure on how to go through with your own filmmaking. When you’re pre-producing your content, in preparing a script and other assets for example, consider your audience first. Who is your content target at? With that in consideration, this should help you map out how you want your content to be communicated. What type of language will you use? Should any extra context be used to get the message across better for them? Make sure you incorporate all of the important information, you don’t want to miss out anything that is integral to your content. This video training course is here as well to tell you how you set up your camera. Now whether this be a proper camera or just your phone, it’s integral that the settings are set up as you like them, but also in a way that will make your video look as good as it can be.  If you don’t have key lighting and would wish to use natural light, placing yourselves near windows where you can or filming outside is a great substitute. However, never film into a window, as it will cause you [...]

We're in our third and hopefully final lockdown at the moment, and with the country slowly but surely being vaccinated, it definitely feels like we're coming to the end of it. Starting the year strong for businesses is key right now and that's where your marketing and brand can play a key role. We've discussed a lot about how you can keep your business going in lockdown with video marketing, but there's other things you may not even consider that can keep your business presence online alive and well. Google My Business We talk about this often underused platform a lot, but during these times, it's more important than you think. This site is where you set your basic company details that will inform your audience of your key company information. It's fair to say many clients and customers may wonder if your business is open or not, or if your opening times have changed. Making sure these are updated, as well as your contact details if these have changed due to working from home is key to making sure you're letting your audience know you're still there to be contacted. As well as this, posting to your Google My Business is too, as a constant stream of posts lets your audience know you're alive, kicking and still active. It's a great tool if you're not using it, so make sure you are! 2. Re-evaluating your audience You'll already know who your audience is, that's a given. However, with [...]