What is a CGI architectural walkthrough? A 3D animated video production that gives your audience a detailed view of how a building will look when finished. The walkthrough element comes through as the 'camera' moves around the plan of the building. Why is a CGI architectural walkthrough useful for your business? Many construction companies, architects and property developers will want to show their clients what their building will look like, not just from a drawing. A CGI is a creative and detailed way of showing how the finished building will look, helping end clients to visualise the final quality. Are there any other benefits to CGI architectural walkthroughs? The beauty of animation is that you can use it for many different communications. One of the main benefits it that it allows for content to be created where live action is limited or not possible. You can use animation and CGI to create certain things you may not have at your disposal, or even take things apart to show the detailing of an object for your audiences closer inspection if needed. Are these walkthroughs interactive? With the use of 360 degree video technology, you can make them interactive. This technology is very similar to Google Street Map. Using the CGI models as 360 images, a client can click around the rooms to see what it is they exactly want to see. This can even be done in video form, as the camera flies through the building a client can pause [...]

3D animated video production and motion graphics can tell a story in a multitude of ways. With a little bit of imagination, you can create a completely different world using 3D models, realistic looking environments and a host of different subjects. 3D animated video is being used a lot more by companies, for both internal communications and marketing and promotional activity. Here are our top reasons as to why 3D animated video works so well for business. 1) 3D animation can be used to create anything, meaning you aren’t tied down by the limits of live action video. Do you need to show off a building that is still under construction or in planning stages? With 3D animation you can create a 3D render of said building, giving your audience an idea of what it will look like once completed. The same is true for new products in development, where 3D animated models can bring that product to life and show how it will be utilising and interact within it's environment. The possibilities are quite endless! 2) 3D animation allows you to utilise lots of different tools to personalise your brand and give it character. It brings a fresh spark and adds something new whilst adding a touch of personality thats different from other types of video production. 3D animated video will stand out to your audience and catch their eye, especially when visualising something new or unseen before. Characters can be integrated within your animations, incorporating colours and [...]

2D Motion Graphics and 3D animation video production can tell a story in a multitude of ways. The possibilities of animation are endless. With a little bit of imagination, you can create a completely different world using characters, environments and a host of different subjects. Whilst a video production is still one of the most popular choices of video format out there, 2D and 3D animation is being used a lot more by companies, for both internal communications and marketing and promotional activity. Here is one of our client testimonials to explain why this format is beneficial for many types of companies and purposes: Why should your company use animation video production to deliver your message? There's plenty of reasons, for both 2D and 3D. Both can come in useful for different purposes and intent, so let us break it down for you. Animation can be used to create anything, meaning you aren't tied down by the limits of live action video. Animation can help to simplify topics in a more streamlined and visual way. The worlds and characters created can be used in exciting and enjoyable ways, therefore making this a fun format. Animation allows you to utilise lots of different colours to personalise your brand. It can be used to for just about any purpose you can think of. 2D Motion Graphics Animated video brings concepts to life that text or [...]

If you work in any of the manufacturing, engineering or constructions sectors, you may already know how opportune video can be to your business. But within this, there's one type of video that is perfect for these sectors more than any other, and that is animation. The great thing about animation is that the possibilities are endless. You can pretty much do whatever you want and depending on what sector you are in, animation can assist in telling your story in various ways. We've put together this blog to demonstrate how an animated video can really benefit your company. Demonstrating a process The great thing about animation is that it can do things that a live video just wouldn't be able to do. 3D Animation is great for showing a technical process, or trying to showcase something in a particular way. Guides or 'how to's' are perfect examples of this. Say you want to demonstrate the creation of a product on an assembly line. It might be hard to show the process because it's too fast, hard to visualise or too technical. Animation will allow you to break down the process or object and simplify it so it's easier to understand. Using layers will also allow the viewer to see underneath or behind something to see a process that's enclosed or out of view. This helps to create something informative and more in-depth but made more simple to showcase or explain. Environments Animation allows you to create any kind [...]