Corporate video production is essentially video commissioned by businesses, companies and organisations for their own sales and marketing purposes.  It includes advertising content designed for all digital channels such as websites, social media, sales meetings, exhibitions and more.  If a picture paints a thousand words, just imagine what corporate video can do. You only need to look on social media to recognise the power of media and its impact on business as we know it. Corporate videos are great for promoting your company and products to a wider audience. They are also an excellent way of letting people know about what you do, what sets you apart, and why they should choose you over the competition. These videos are incredibly popular with companies who want to show their unique selling points to their target audience to bring in more business and make more sales. Marketing and promotional video should engage the viewer and make them central to the story to ensure your message has maximum impact.  These videos should use good emotional storytelling techniques, to help start good conversations and engagement in the brand. Using emotion in videos is essential for success in the digital marketing world. You can use marketing videos to show off your company, tell the story of your product, and inspire people to buy, as well as generating brand awareness. A lot of people think that corporate videos are just for big brands, but that's not true. Most small businesses can benefit from creating a [...]